We Build AI Products Backed by a Decade of Shipping at Scale.
A focused product studio combining deep engineering leadership with research-driven design. We build AI tools that work in the real world - not just in demos.
Raihan Razi
Technical Founder
12+ years building platforms at scale. Led a $12M+ platform transformation, scaled engineering from 14 to 35, and migrated 800+ APIs to modern microservices. Deep expertise in cloud-native architecture and API platform design.
Naila Rahman
Design Founder
Product designer with an architecture background. 7+ years designing physical spaces, now applying that systems thinking to digital products. Podly, GameDay, Codex - making complex platforms feel effortless.
After over a decade building platforms at scale - payment systems, sports tech, SaaS products - we kept seeing the same pattern.
AI was powerful enough to solve real problems, but most AI products were built for demos, not for daily use.
We started SemanticLab at our dinner table in Melbourne - an AI product studio focused on building tools that people actually reach for every day.
"We don't build AI for the sake of AI. We find real problems and build the simplest solution that works."
Why We Built SemanticLab
Most AI tools are impressive demos that fall apart in real workflows. We build products you'll actually use every day, not just once to see what AI can do.
Big companies build generic platforms. We build focused tools that do one thing exceptionally well, whether that's product photos or resume tailoring.
With most tools, support is a queue - never the builder. We wanted users to talk directly to the people who actually write the code and design the interfaces.
We wanted to fix all three. So we did.
What "Founder-Led" Actually Means
We're small by choice. Focused by design.