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SponsoredFeeds

Turning fragmented match data into repeatable sponsored content operations.

A product system connecting sports data, template-based content generation, publishing workflows and sponsor reporting.

View live product
Focus
Content operations
Surfaces
Web + mobile + MCP
Status
Current product
SponsoredFeeds product page showing a generated match-result content tile.
Current product interface · SponsoredFeeds

The hard part is the operating chain.

Grassroots clubs work across fragmented match data, sponsor commitments, design files and publishing channels. The product had to connect those pieces into one repeatable operating flow.

SponsoredFeeds treats the final graphic as one surface of a broader system spanning data ingestion, content orchestration, approval, publishing and reporting.

One match event. Four connected operational moves.

  1. 01

    Ingest match data

    Bring fixtures, results and event context into one flow.

  2. 02

    Apply content logic

    Select the content moment, sponsor treatment and verified template.

  3. 03

    Publish or approve

    Move generated assets through an automated or reviewed release path.

  4. 04

    Record exposure

    Keep the appearance and channel context available for reporting.

The product connects data, content and evidence.

Strategy
Frame the product around club communications and sponsor operations.
Experience
Design onboarding, content approval, template and reporting surfaces.
Intelligence
Use orchestration logic to guide content and sponsor moments while deterministic templates render the asset.
Engineering
Connect sports data, media generation, publishing and reporting workflows.

Scope represented:Product strategyExperience designContent orchestrationProduct engineeringPlatform delivery

Designing the activation system, not just the graphic.

SponsoredFeeds shows how a visible content output can be supported by a deeper operating system that coordinates data, decisions, publishing and evidence.

This page documents the product and work represented. Commercial claims, customer outcomes and performance metrics are intentionally excluded until verified.

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